the first restaurant opened up in 1993 with the goal of serving healthcare fast food. the vision grew as the company expanded nationwide and is summed up in its motto, who with integrity, which is promoted in videos like this one. in 1993 with>> we want to celebs idea of the russian people and feeding them great food. >> it is about culturcelebrating relationships. >> the farmers are the stars. >> it is our farmers and chess that are working so hard to make sure that the food tastes great. >> they know where their food comes from. >> we are putting all our emphasis on ingredients. that is what differentiates us from everyone else. >> despite their commitment from serving food that is produced in a humane manner, the company has yet to have rules on those that work for them. on tuesday, local supporters joined a group for a protest outside of chipotle's denver headquarters, calling on it and other major fast-food chains who signed on to the program. this weekend, they will be targeting a festival in denver promoted by chipotle, and features music, food, chefs, and no fa